SPKENLab

Word of mouth, reimagined

Your setup, itemized.
Your taste, trusted.

A reimagining of Spoken — the private “word of mouth market.” Scan a build, get every part with links and AI sourcing, display it beautifully, and see the upgrades your trusted circle would actually make. No ads. No influencers.

No ads · no influencersOwn · Want · RecommendiOS + web · Capacitor
Live demo — scan a build
The Gravel Rig
Erika Jackson · 8 parts · $4,554
Scan the setup to itemize every part.
Spoken assistant
Upgrade analysis

The parts — built before the app

Live

Photo → Build

Upload a real photo of your setup; Claude vision itemizes every part with a tap-able hotspot. Anything, plus bike- and desk-tuned modes.

Try it
Live

Display formats

One build, many looks — annotated photo, info-bullets, or a clean list with thumbnails. Toggle it live.

Live

AI assistant + sourcing

Ask about any build or hunt a specific part; the assistant locates it and surfaces who you trust that owns it.

Live

Upgrade advisor

Spoken scores the setup, finds the weak link, and recommends upgrades ranked by impact-per-dollar.

Building

Shareable builds

Publish a build as a profile others can browse, react to, and buy from — the social loop.

Building

Brand & design system

The mark, the charcoal-and-lime palette, type, and components — reverse-engineered and rebuilt.

Building

The two Spokens

The original product-recommendation network vs. this build-first reimagining, side by side.

Building

Roadmap & dev process

How we go from this lab to a shipped Next.js + Capacitor app, phase by phase.